INSIGHTS AND RESOURCES
Fresh Intel from the Rennacker Studio Strategy Department.
Navigating Marketing Trends in 2024
With a record number of new businesses emerging in 2024 (U.S Small Business Administration, 2024), staying on top of marketing trends is more crucial than ever. This Rennacker Studio Intel will guide you through essential strategies, from brand refreshes to data-driven designs, ensuring your marketing efforts remain cutting-edge in a rapidly evolving digital landscape.
Creating Continuity Across Your Brand
Every social media post, every product package, and every customer service interaction customers have with your brand is part of a connection that plays a role in shaping how customers feel about your brand. Consider Apple—their branding is sleek and makes consumers feel a part of a community of innovators and trendsetters. This emotional connection is the cornerstone of their brand continuity, it's about more than products or services—they create a powerful and loyal community.
Designing With Accessibility and Inclusivity First
Designing with accessibility and inclusivity first is not just a moral imperative but also a smart business strategy, as 27% of American adults have some form of disability (CDC, 2023). By prioritizing these principles in your design strategy, you not only cater to a wider audience but also set your brand apart in a competitive landscape, fostering customer engagement and loyalty.
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Free Brand Audit
Our free brand audits offer a comprehensive analysis of your business's brand identity, marketing strategy, digital presence, and competitive positioning. Experienced strategists assess and provide tailored recommendations to enhance market impact, improve brand consistency, optimize digital engagement, and develop growth-focused strategies, all aimed at giving your business a competitive edge.
